Red Tiger Marketing is set to play a pivotal role in its collaboration with the Fiji Rugby Union by establishing the value of Fijian rugby on the international stage. Understanding this valuation is crucial for measuring the strength and worth of Fijian rugby in relation to other well-known rugby brands around the world.
This data will offer essential insights into strategies for brand growth and will serve as a benchmark for tracking progress. Lailanie Burnes, the Fiji Rugby Union’s director of rugby, highlighted that as a primary goal, Red Tiger Marketing will focus on determining this value before embarking on any commercial ventures together.
“First and foremost, we need to understand what our value on the international market is. Once we have that in hand, we can increase our commercial value to attract bigger sponsorships,” Burnes stated. This foundational step is vital for unlocking larger and more diverse commercial opportunities, which are expected to spur growth in Fijian rugby.
Beyond merely assessing its value, Burnes emphasized that all commercial and marketing activities must be in line with the core values of Fijian rugby. She noted, “We must ensure that they align with our values. Additionally, we are looking to explore different sectors and expand upon our already amazing commercial partnerships. There are also new categories that we have yet to tap into.”
The overarching vision is to ensure that the Fijian rugby brand stands out among its competitors, showcasing the organization’s core principles while reflecting the unique and vibrant rugby culture that has enchanted fans globally whenever the Flying Fijians take the field.
This strategic approach promises to make the Fijian rugby brand distinctive, creating a standard that is difficult to replicate. Such initiatives will not only attract rugby enthusiasts but also potential investors, opening new commercial and partnership opportunities that could elevate both the Fijian brand and the on-field performance to unprecedented levels.