As the Spielwarenmesse 2026 unfolds, Mattel is unveiling an exciting lineup of KPop Demon Hunters toys, dolls, and collectibles, captivating both retailers and fans alike. At the forefront is the highly anticipated KPop Demon Hunters American Girl doll collection, now available for preorder. This collection features Rumi, Mira, and Zoey, each transformed into 18-inch dolls that showcase their distinctive outfits, accessories, and personalities as seen in the Netflix film. Families can secure their dolls through americangirl.com, with deliveries expected later this year.
In addition to the American Girl collection, Mattel is showcasing two dynamic Fisher-Price Little People Collector Sets this fall: HUNTR/X and the Saja Boys. The HUNTR/X set highlights the trio in their dazzling “Golden” attire, while the Saja Boys set includes the popular characters Romance, Baby, Jinu, Abby, and Mystery, all inspired by their performances in “Soda Pop.” Fans can also enjoy a special KPop Demon Hunters edition of Uno, featuring new artwork from the film along with a unique Wild Golden Honmoon card.
For fans who love to accessorize, the Polly Pocket series offers tiny keychain collectibles featuring both Saja Boys and HUNTR/X characters. The Saja Boys 5-Pack includes micro figurines of Jinu, Baby, Abby, Mystery, and Romance, packaged in soda can-inspired capsules. Additionally, the Polly Pocket Tiny Capsule series presents more collectible dolls like Rumi, Mira, and Zoey, complete with charming ramyeon cup designs, and Manager Bobby with a HUNTR/X light wand.
Mattel is ensuring that fans’ collections shine with various action figures and collectible dolls, including the newly announced HUNTR/X fashion dolls. This line features Jinu in his lively “Soda Pop” outfit and a trio of HUNTR/X dolls that perform “Golden.” Collectors can also find Rumi equipped with her shimmering Four Tiger Sword and exciting duo packs like Rumi and Jinu, showcased in their finale costumes.
Finally, the collection boasts intriguing surprise boxes. The For the Fans Pack Assortment highlights beloved characters from the film—Rumi, Mira, Zoey, Jinu, Baby, Derpy Tiger, Sussie, along with a rare chase figure—complete with their signature accessories. Fans can further explore the Hello Friend Mini Reveal Assortment, which features 13 mystery characters, each with a themed charm and keychain clip. This extensive range promises to delight KPop enthusiasts and collectors alike, adding a fun and vibrant array of toys to their shelves.