One of the standout players in the upcoming 2026 free agent class, Atlanta Falcons tight end Kyle Pitts, is likely to remain with the team as they intend to apply the franchise tag to him, according to multiple sources. Pitts, who earned a second-team All-Pro selection, completed the fifth year of his rookie contract in 2025 and was poised to enter free agency this spring.
By utilizing the franchise tag, the Falcons can prevent Pitts from exploring opportunities elsewhere while guaranteeing him a significant salary for the upcoming season. This decision, however, means that Atlanta will need to commit to a fully guaranteed contract for Pitts in 2026.
Drafted fourth overall in the 2021 NFL Draft, Pitts was the first non-quarterback selected, surpassing notable talents such as Ja’Marr Chase and Micah Parsons. At just 25 years old, Pitts made his first All-Pro appearance in 2025, solidifying his position as one of the league’s top tight ends. His impressive performance raised expectations for his potential earnings in free agency, which now seems less likely without the opportunity to negotiate with other teams.
The franchise tag serves as a strategic tool for NFL teams, allowing them to secure one player each year from becoming an unrestricted free agent. This designation offers a one-year, fully guaranteed contract, with the amount determined by averaging the top five salaries at the player’s position.
For 2026, projections estimate that Pitts would earn approximately $16.319 million if he remains under the franchise tag, a figure that ranks tight ends third lowest amongst the franchise tag amounts, trailing special teams players and running backs.
The use of the franchise tag is common, as it facilitates additional time for teams to negotiate long-term contracts with their star players. Historically, non-quarterbacks hardly ever play an entire season under the franchise tag, as it usually serves as a temporary agreement rather than a permanent settlement.
The Falcons’ decision to franchise tag Pitts shows their commitment to retaining one of their key offensive players, allowing for the possibility of crafting a lucrative long-term deal in the near future. This move not only underscores Pitts’ rising value in the league but also demonstrates Atlanta’s investment in maintaining a competitive roster.