YOGYAKARTA – Instagram has announced an exciting update to its Reels feature, extending the duration that users can record and upload videos from the original three minutes to an impressive 20 minutes. This change is particularly beneficial for users wishing to share longer-form videos, offering more creative freedom for content creators.
The announcement was made via Instagram’s official account, @sign, where they emphasized their commitment to responding to user feedback and improving the platform. The Instagram Design Team collaborated with product and research teams to address user needs, which included extending the duration of Reels.
Previously, users were limited to Reels durations of 15 seconds, 30 seconds, and 60 seconds. The introduction of the 20-minute option opens up new possibilities for content diversity. However, creators are advised to consider the platform’s algorithm, which tends to favor shorter videos for engagement. Thus, while the longer format is now available, creators might still want to focus on videos under three minutes for better interaction rates.
The feedback from users regarding the extended Reels duration has been largely positive, with many praising Instagram for this update. The new time frame encourages creativity, enabling a wide range of content types. For instance, creators can explore storytelling more deeply, enhancing viewer engagement through interesting narratives. Additionally, businesses can utilize this feature for brand awareness campaigns, allowing them to create content that previously would have needed platforms like YouTube.
In summary, Instagram’s 20-minute Reels duration not only enhances flexibility for content creators but also opens fresh avenues for creative expression and business promotion on the platform.