AMC Theatres is set to introduce an enticing new option for popcorn enthusiasts with the launch of the AMC Popcorn Pass. This annual concession pass is available to members of the AMC Stubs loyalty program and offers a generous 50 percent discount on large popcorn every day. For $29.99 a year, members will not only benefit from this significant price cut but will also receive a daily free refill on their popcorn.
The AMC Popcorn Pass will officially debut on Cyber Monday, December 1, aligning perfectly with the upcoming holiday movie season, which is expected to feature major releases such as Wicked: For Good, Zootopia 2, and Avatar: Fire and Ash.
Key features of the pass include:
– A discount of 50% off large popcorn, with prices starting at around $29.99 annually before taxes.
– One complimentary refill of popcorn per day.
– The pass will be valid from the launch date through December 31, 2026.
AMC CEO Adam Aron noted that popcorn is a quintessential part of the moviegoing experience. With large popcorn prices at some locations reaching $11.99, this pass provides an excellent value compared to other popular menu items.
Members should be aware that the AMC Popcorn Pass can be purchased at any time throughout the year, not just during the launch phase. However, there are certain limitations: the discount is valid for in-theater purchases only, mobile orders are not eligible, and passholders must present a valid photo ID to redeem their discounts.
This new initiative replaces the previous AMC CLASSICS Annual Bucket promotion, initially confined to select locations previously operated by Carmike. The AMC Stubs program has attracted millions of members, offering different tiers to enhance the movie-going experience.
According to Carrie Trotter, Senior Vice President of Marketing for AMC, “The AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit.” This pass aims to deliver outstanding value for families and movie fans eager to enhance their cinema outings with their favorite snack.