In 1976, Air Pacific made a transformative decision by appointing Sandra Valentine as the hostess superintendent, a newly established position designed to enhance the performance and well-being of air hostesses during a significant reorganizational phase within the airline. Prior to this change, the dual responsibilities of the supervisor—flying while overseeing hostesses—often resulted in overwhelming demands that negatively impacted productivity.
Ms. Valentine, a former air hostess and trainer with Ansett Airlines of Australia, recognized the need for a dedicated administrative role to streamline operations. “It was found that previously the supervisor-cum-hostess had a great deal of work up on her,” she remarked in an interview published in October of that year. This restructuring led to improved planning and support for air hostesses, ensuring more effective management within the department.
One of her key initiatives was the implementation of a forward planning program, which she believed was essential for progress. Additionally, Tute Daveta was appointed chief hostess to facilitate communication between Valentine and her team, particularly in addressing issues and conducting regular check-ins.
Ms. Valentine was deeply involved in personal counselling for hostesses, overseeing crucial components such as scheduling, training sessions, and emergency preparedness drills. She emphasized the importance of recruiting new hostesses, especially from September to December, when turnover peaked. Training took place on domestic aircraft and included first aid and aviation protocols to ensure the staff was well-prepared for various situations.
The role of an air hostess was multi-faceted, requiring not only technical knowledge related to health emergencies and aircraft operations but also physical skills such as swimming for emergency scenarios. Under Ms. Valentine’s leadership, hostesses were recognized for their strong work ethic and their ability to connect with passengers. They often participated in sales, such as promoting Christian Dior perfume on flights.
Reflecting on her journey, Ms. Valentine noted the balance of glamour and hard work that characterizes the role of a hostess. Her previous experience as a hostess from 1966 to 1971 with Ansett Airlines, along with her subsequent training role, laid a solid foundation for her achievements at Air Pacific.
Valentine’s personal life intermingled with her career, as she married esteemed Fijian sportsman Curling Valentine and embraced family life, including raising their daughter, Kara. Her return to aviation after a brief hiatus as a secretary stemmed from her unwavering passion for the industry, which she views as integral to both personal and professional success.
The appointment of Sandra Valentine at Air Pacific signifies an important shift in gender dynamics within the aviation industry, showcasing how women are taking the lead in advocating for improved working conditions and empowering fellow female employees. As the aviation industry continues to evolve, stories like Ms. Valentine’s inspire the next generation to pursue their aspirations, signaling a bright future for all in aviation.