The future of Fiji’s tourism industry relies significantly on collaboration and a collective approach, according to Paresh Pant, Chief Executive of Tourism Fiji. During his address at the 3rd Fiji Tourism Convention held at the Sofitel Fiji Resort and Spa, Pant highlighted the necessity for a unified strategy, emphasizing that no single entity can bear the weight of the industry’s success alone.
Pant pointed out the pivotal role tourism plays in strengthening the Fijian economy and sustaining countless livelihoods. He stressed that maintaining the industry’s future is a shared responsibility across all stakeholders, underscoring tourism’s dual role as both an economic driver and a vital social force affecting urban and rural communities alike.
“This requires a robust strategy, sustained investment, and a collective understanding that every decision we make today will shape the future,” Pant asserted. He further reiterated that the future of tourism is a shared responsibility that demands active engagement from everyone involved.
While the industry grapples with challenges including labor shortages, capacity constraints in hotels, and delays in investments, Pant remains confident that collaborative strategies will pave the way for growth and sustainability. He noted the remarkable increase in visitor arrivals as an indicator of the industry’s resilience, reinforcing the belief that the path to continued success will be rooted in teamwork and mutual support.
This encouraging perspective serves as a beacon for Fiji’s tourism sector, pointing towards a robust future fueled by cooperation and a commitment to collective objectives among all participants in the industry.