In her debut major acting role, Charli XCX shines as a self-absorbed character who embodies the essence of a spoiled brat and a poor leader. Her performance showcases a unique charm, even if her character’s actions—manipulating her team, shirking responsibility, and escaping in luxury vehicles—teeter on the edge of unlikability. This role is contrasted sharply by Alexander Skarsgård’s character, Johannes, a thoroughly unpleasant and unimaginative documentary director whose interactions with women and insistence on outdated pop culture make him almost painfully one-dimensional.
The film, titled “The Moment,” successfully blends elements of mockumentary and reality TV. Characters express their frustrations about being in front of the camera and maintain an addiction to their smartphones, a visual trope that, while sometimes feeling forced, resonates seamlessly within this unique film format. The soundtrack, composed by A.G. Cook, enhances the viewing experience, particularly during high-energy dance sequences featuring Charli, who often takes a backseat, allowing the narrative to unfold around her.
An intriguing aspect of “The Moment” is its blurry line between reality and fiction. The film is inspired by Charli’s original idea, highlighting her vibrant persona while also promoting a lime-green credit card targeted at the queer Zoomer demographic. This subplot, while entertaining, hints at the inevitable backlash such marketing strategies might provoke, echoing past attempts by brands to connect with younger audiences.
While the film delivers humorous and engaging moments, some pacing issues detract from its overall impact. Viewers might find themselves wishing for a straightforward concert film of Charli’s electrifying performances, rather than the satirical narrative that critiques the commercial motives behind major-label video content production. Despite these shortcomings, “The Moment” serves as a fresh perspective on the music industry and the social dynamics within it, with a success that suggests Charli’s future in acting may continue to be bright.
Ultimately, the film is a playful yet cutting commentary on the entertainment landscape, and it provides a unique lens through which audiences can explore the interplay between artistry, marketing, and identity.