Aston Martin fans are set for an exhilarating experience as the luxury brand’s first plug-in hybrid supercar, the Valhalla, makes its debut in the popular gaming franchises, Fortnite and Rocket League. This exciting announcement highlights Aston Martin’s entry into the gaming world, allowing players to virtually experience the high-performance capabilities of this mid-engine supercar.
The Valhalla, which showcases true hypercar performance, will feature the same striking livery that was seen on the car driven by Fernando Alonso during the Monaco Grand Prix earlier this year. The partnership with Epic Games, renowned for its groundbreaking gaming experiences and development of the Unreal Engine, signifies a remarkable collaboration that combines Aston Martin’s engineering excellence with Epic’s creative prowess.
Stefano Saporetti, Director of Brand Diversification at Aston Martin, expressed enthusiasm about the collaboration, noting that introducing Valhalla into the Fortnite ecosystem represents a new way for the brand to connect with younger audiences. He emphasized that this partnership allows the next generation of drivers to engage with the captivating performance and design of the Valhalla in a virtual setting.
Starting December 18, gamers will have the opportunity to unlock and drive the Valhalla, complete with exclusive customization options available in the in-game Shop. Players can purchase the Valhalla bundle, which will be accessible across both Fortnite and Rocket League, thanks to cross-game ownership features. This winter celebration will coincide with Fortnite’s Winterfest and Rocket League’s Frosty Fest, providing gamers with a festive opportunity to experience this incredible vehicle.
This collaboration not only showcases Aston Martin’s innovative spirit but also highlights the increasing intersection of luxury brands and gaming, paving the way for future ventures that will delight both car enthusiasts and gamers alike.