As excitement builds for the 2026 FIFA World Cup, which will take place in the U.S., many soccer enthusiasts are eager to support their favorite teams. However, ticket prices present a daunting obstacle for many fans hoping to attend the matches.
For those who weren’t among the fortunate few to snag entry-level tickets priced at $60, the cost of attending the games has skyrocketed, particularly on the resale market. In San Antonio, fans aiming to cheer for their teams during a round of 16 match in Houston are facing overwhelming ticket prices, with the least expensive options listed on platforms like SeatGeek exceeding $700 each.
For an average family of four from San Antonio, the price of just one game can quickly escalate to a hefty sum. Lindsay Owens, the executive director of Groundwork Collaborative, emphasized that purchasing four tickets at current resale rates could equate to nearly six months’ worth of health insurance premiums for a typical household.
Owens voiced her concerns, noting that relief for fans is unlikely. FIFA’s control over both the primary and resale ticket markets means that ticket prices remain high, benefiting the organization considerably. She criticized the current system, suggesting it effectively turns tickets into auction items for the highest bidders. While FIFA has offered a limited number of tickets at a more accessible price, these represent only 1.6% of all World Cup admissions.
With demand surpassing supply, ticket prices are expected to keep rising, and even parking fees in Houston on match days are becoming exorbitant, with some spots listed at $270. Owens lamented that the commercialization of sports is detracting from the joy of being a fan and urged consumers to advocate for change.
Following last month’s random selection draw for early ticket sales, fans will have another opportunity to secure tickets during a last-minute sale expected in April. For those seeking a more budget-friendly sporting experience, the San Antonio Spurs offer home game tickets priced around $30, providing an affordable alternative.
As the countdown to the World Cup continues, the mixture of excitement and frustration over ticket accessibility is palpable among fans, highlighting the need for more equitable solutions in the sports industry.