Unnecessary and excessive consumption of kava is affecting Fiji’s kava sector significantly more than the widely discussed kava dieback disease, according to Minister for Agriculture Tomasi Tunabuna. Recent assessments by the ministry indicate that the ongoing decline in kava production cannot be attributed solely to disease.
Mr. Tunabuna emphasized that rising kava consumption and a decreasing number of growers are key factors in diminishing overall supply, surpassing the losses incurred from disease. “I think the biggest worry now is, apart from the disease, the high consumption, unnecessary consumption of kava,” he stated, further noting that fewer people are actively involved in kava cultivation.
The Minister pointed to agricultural surveys that identified poor farming and crop management practices as significant contributors to reduced productivity. He remarked on the prevalent neglect of kava crops, stating, “A lot of people plant yaqona; they don’t look after the yaqona, so productivity is very much affected by this.”
Additionally, Mr. Tunabuna mentioned a notable shift in how kava is consumed, highlighting issues of wastage and inefficient planning of harvesting practices as further detriments to the industry. While acknowledging the impact of kava dieback disease, he indicated that it constitutes only a portion of the broader challenges facing the sector.
To address these issues, the Ministry of Agriculture is currently reviewing strategies aimed at reducing losses and ensuring sustainable kava production across the nation. This proactive approach may pave the way for improved practices and a revitalized kava industry in Fiji, ultimately benefiting both producers and consumers alike.