The North American International Auto Show, also known as the Detroit Auto Show, is set to commence this week, featuring significant events, including a scheduled visit from former President Donald Trump and multiple announcements from major automotive manufacturers.
In an unexpected announcement, the Detroit Economic Club (DEC) revealed that Trump will address attendees at the club’s annual Michigan Economic Outlook meeting on Tuesday afternoon. Known for his controversial tariffs on the auto industry in 2025, Trump’s relations with Michigan and the automotive sector may be a focal point of his discussion. While his earlier tariffs had caused friction among automakers, the subsequent trade deals made with partners including the EU, Japan, the UK, and South Korea—with the rollback of Biden-era emissions targets—have provided some relief to Detroit’s Big Three: Ford, General Motors (GM), and Stellantis. This easing could allow these automakers greater profitability in selling gas-powered vehicles, an area Trump is likely to emphasize during his speech.
Ford is expected to make waves at the event, not only through its significant presence on the show floor beginning with Wednesday’s media day, but also through the anticipated unveiling of new gas-powered models. CEO Jim Farley has openly supported the administration’s relaxation of emissions standards, and while it remains uncertain whether he will share the stage with Trump, Bill Ford serves on the DEC board. Ford is rumored to reveal a new variant of the popular Bronco, along with other exciting products from its racing division, which is making a name for itself in both NASCAR and Formula 1 partnerships.
In parallel, GM, the largest US automaker by sales in the previous year, will be participating in the show with its own noteworthy announcement. Although it won’t showcase any new vehicle models, GM is set to reveal its new global headquarters in downtown Detroit, known as the Hudson’s Detroit complex. This $1.5 billion development pays tribute to the company’s technical design campus in Warren, incorporating elements from GM’s storied past throughout its architectural design.
With major announcements from both Ford and GM, the Detroit Auto Show promises to be an engaging event that not only highlights the present state of the automotive industry but also reflects on its future potential in light of recent policy changes. This year’s event emphasizes innovation and a promising evolution for one of America’s most critical economic sectors.