A Texas man has sparked attention with his decision to cancel his Crunch Fitness membership following the emergence of a leaked memo that directed employees on how to handle potential ICE raids at their facilities. The memo has ignited a debate about the company’s stance on immigration enforcement, prompting many to reconsider their affiliations with the gym.
In a video shared by TikToker Emi (@emichavez), he can be seen walking into his local Crunch Fitness gym in Irving, Texas, where he confronts staff about the company’s alleged support for ICE. The memo, which has gone viral, seemingly instructed employees to comply with law enforcement requests during such raids, as evidenced by the directive to “follow orders.”
Crunch Fitness issued a statement clarifying its position, asserting that its intent was focused on preparedness and safety, and denying any formal partnership with immigration authorities. Despite this, Emi expressed his discontent, perceiving the language in the memo as a troubling indication of the company’s alignment with ICE policies.
During his cancellation process, Emi spoke openly about his disappointment with the gym, stating, “It’s so sad because I really did love that gym.” Although the Irving location may not actively support ICE, Emi’s decision was influenced by what he believes to be the company’s overall policy allowing ICE’s presence at its facilities. He indicated a desire to redirect his financial support toward businesses that clearly oppose such actions.
Comments supporting Emi’s stance flooded social media, with one user highlighting that the memo explicitly advised against hiding even their own employees during ICE inspections. Another commenter expressed approval of the accountability being shown by companies. For those looking for alternative workout options, many suggested facilities like the YMCA or establishing home gyms as viable substitutes.
This incident showcases the growing trend among consumers who are increasingly prioritizing their values when it comes to their spending choices. As society grapples with complex issues surrounding immigration, many individuals are choosing to take public action against businesses that do not align with their personal beliefs, fostering a climate of accountability and corporate responsibility.