Sydney Sweeney has unveiled her latest lingerie campaign for her brand, Syrn, featuring a range designed for comfort and allure. The actress, known for her role in “Euphoria,” wowed fans by posing in a black thong and sheer tights, highlighting the new collection that is set to launch on March 4. This latest line, aptly named “Comfy,” marks a shift from the previous offerings which included more elaborate pieces like corsets and garter belts, opting instead for simple scoop-neck bras and boy shorts crafted from a stretch fabric called “Seamless Stretch.”
Sweeney showcased her acrobatic modeling skills, striking various poses to display the collection, including an “upside down chair pose” and a “lick the knee pose.” The campaign, shared on Syrn’s Instagram, highlights not only the new aesthetics of the lingerie but also Sweeney’s commitment to modeling her own products, following in the footsteps of industry leaders like Rihanna and Kim Kardashian.
In a behind-the-scenes video, Sweeney emphasized the versatility of the pieces, inviting fans to mix and layer the different styles. As she interacted with the collection, she showcased bralettes and underwear in contrasting colors, embodying the playful spirit of the new line. The collection aims to enhance comfort in everyday wear and has been described by the brand as ideally suited for “all your coziest moments.”
Syrn, launched in January with its initial “Seductress” collection, has quickly expanded to include multiple thematic lines, such as “Romantic” and “Playful.” The brand is backed by Coatue Management, a venture capital firm with well-known investors including Jeff Bezos and Michael Dell. This strong financial backing positions Syrn as a compelling newcomer in the intimate apparel market.
With Sweeney at the helm, both as the face and model for Syrn, the brand is poised to make waves, appealing to consumers who appreciate both style and comfort in their lingerie.