Actress Sydney Sweeney has responded to the backlash related to her recent advertising campaign for American Eagle jeans, acknowledging that her previous silence may have unintentionally intensified the discourse surrounding it. The advertisement for the “Great Jeans” campaign became controversial due to its pun on “jeans” and “genes,” which led some critics to associate it with eugenics—a discredited theory of selective breeding. However, American Eagle has clarified that the ad is strictly focused on their denim products.
In an interview with People magazine, Sweeney expressed her astonishment at the negative reactions. “I did it because I love the jeans and love the brand,” she said, underscoring that she does not support any controversial interpretations that have arisen. “Anyone who knows me knows that I’m always trying to bring people together,” she added, reiterating her commitment to unity and her rejection of hate and divisiveness.
Reflecting on her tendency to remain silent about public response, Sweeney acknowledged that her lack of communication might have contributed to the discord. As she looks ahead to the coming year, she hopes for a focus on unity rather than division.
The ad, which debuted in July, showcases Sweeney humorously linking genetics and fashion by stating, “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.” Despite the backlash, she has continued to profess her affection for denim, declaring, “I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans.”
In light of the controversy, American Eagle reassured the public via an Instagram post, stating, “Sydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story.” The brand emphasized its dedication to celebrating individuality and self-confidence in wearing their clothing.
Beyond this advertising incident, Sweeney is making headlines for her role in the upcoming film, The Housemaid, which is adapted from Freida McFadden’s bestselling novel and also stars Amanda Seyfried. As she continues to rise in the Hollywood scene, her journey highlights her ability to handle both admiration and criticism gracefully. With a focus on promoting unity and understanding, Sweeney’s future in the industry seems bright.