Calvin Klein has launched its Spring 2026 campaign featuring renowned Brazilian football star Raphinha, showcasing the brand’s latest innovations in underwear. The campaign, visually captured by Daniel Sannwald, emphasizes the fusion of athleticism and fashion, highlighting Raphinha’s exceptional skills and confidence.
The promotional material focuses on the interplay between movement and strength, bringing forth the essence of the new Calvin Klein underwear styles. Designed for comfort and control, the collection includes the ‘Icon Active Mesh’ featuring reinforced construction and ventilated mesh panels, and the ‘Icon Cotton Stretch’ which boasts a stitch-free Infinity Bond waistband with moisture-wicking properties.
Raphinha expressed his excitement about the collaboration, stating, “As an athlete, I’m always focused on how I move and how I feel, and Calvin Klein underwear is designed for performance.” He reflected on how the campaign allowed him to blend his love for music, a major influence in his upbringing, with his passion for football.
The campaign officially launched globally on March 3rd, reaching audiences through Calvin Klein’s retail outlets, website, and social media platforms, as well as impactful outdoor advertising.
Calvin Klein, founded in 1968, is a leading global fashion lifestyle brand known for its modern aesthetic and iconic products, spanning underwear, jeans, apparel, accessories, home, and fragrances. In 2024, the brand achieved approximately $9 billion in global retail sales, underscoring its significant impact on the fashion industry. As the campaign rolls out, it promises to inspire consumers to embrace their own moments of confidence and self-expression.