Popeyes has officially partnered with Blumhouse for an exciting collaboration tied to the upcoming horror film “Five Nights at Freddy’s 2,” launching The Freddy Fazbear Crunch Menu at participating locations across the U.S. starting today. This innovative partnership invites fans to immerse themselves in the thrilling atmosphere of Freddy Fazbear’s Pizzeria through a unique dining experience.
The Freddy Fazbear Crunch Menu presents two bundle options designed to provide fans with a taste of the movie’s universe. The Freddy Fazbear Deluxe Box is priced at $12.99 and includes three pieces of either classic or spicy chicken tenders seasoned with garlic parmesan rub, garlic-crusted Cheesy Bites served with marinara sauce, a Cupcake Cup, and a beverage. On the other hand, the Freddy Fazbear Box, offered for $7.99, contains the same chicken tenders and Cheesy Bites combination but excludes the cupcake and drink component.
For those looking to customize their experience, individual items can also be ordered à la carte, including the Cheesy Bites with Marinara Sauce and the Cupcake Cup, each priced at $3.99.
“At Popeyes, we love playing with bold flavors, and what better playground than the world of Five Nights at Freddy’s?” expressed Amy Alarcon, Popeyes’ vice president of culinary, in a statement. “Freddy Fazbear’s Pizzeria is an iconic part of the film, so we had a blast reimagining that fun, over-the-top energy through our menu. It’s our way of giving fans a delicious taste of the movie’s universe, where that iconic Popeyes flavor meets a little bit of nostalgic pizzeria mystery.”
Additionally, as a part of this themed collaboration, Popeyes will offer exclusive collectible sticker packs featuring the film’s animatronics at select locations, available in limited quantities.
This collaboration aligns perfectly with the theatrical release of “Five Nights at Freddy’s 2” on December 5. The first film in the series was a tremendous success, becoming Blumhouse’s highest-grossing title ever, raking in over $295 million, and achieving the milestone of being the most-watched title on Peacock within its initial five days.
In the face of challenging sales figures, as Popeyes reported a 2% decrease in same-store sales for the third quarter following slight declines in previous quarters, this collaboration could potentially serve as a strategic move in their turnaround efforts. The chain aims to reinforce its core menu and deliver consistent value as a fundamental aspect of its strategy.
This partnership not only offers a unique promotion but also presents an opportunity for Popeyes to engage with its customer base in a fun and thematic way, celebrating the intersection of food and film.