Patrick Reed will step onto the first tee at Augusta National this week wearing a new cap after announcing a hat sponsorship with private aviation company VistaJet. The 35-year-old posted the partnership news on Instagram, saying he was “so proud to partner with VistaJet as a Brand Ambassador” ahead of The Masters and confirming he will debut VistaJet-branded hats at Augusta and continue wearing them through the rest of the season.
Reed — the 2018 Masters champion who finished third at Augusta last year — framed the deal around the travel demands of professional golf. “As a professional golfer who has played on four tours in my career, I have been fortunate to travel and see the world playing the sport I love,” he wrote. “VistaJet is the most incredible private aviation company I have had the pleasure to fly with. The experience on board helps us relax, enjoy ourselves, and ensure that, when we land, I’m totally focused on golf.”
The announcement adds a fresh visual to Reed’s return to Augusta after a turbulent few seasons off the PGA Tour. The incoming item notes Reed joined the LIV Golf League and later left, and he is currently competing in the Race to Dubai on the DP World Tour. That shift means Reed may not yet be eligible for some PGA Tour events, but he is nonetheless aiming to make an impression at major venues this spring.
Sponsorship deals for headwear have become more visible on tour, with other players also unveiling recent collaborations. The incoming article highlights Tommy Fleetwood’s new hat partnership with investment management firm Blackstone, a deal Fleetwood described as rooted in “consistency, trust and striving to improve every day.” Fleetwood’s announcement underscores a broader willingness among top players to link personal branding with corporate partners beyond traditional equipment and apparel companies.
For VistaJet, the tie-up with Reed connects the private aviation firm with a player who has long campaigned internationally and shown comfort promoting lifestyle and travel-related sponsors. The company’s name appearing on the course — beginning at one of golf’s most closely watched events — will provide prominent global exposure during Masters week, when television audiences and corporate hospitality are especially concentrated.
Reed’s Instagram post and the confirmation that he will wear the VistaJet cap for the remainder of the season are the only specifics provided about the commercial terms. There is no further detail in the announcement about the length or financial scope of the deal. As Reed looks to reproduce past success at Augusta, the new partnership adds a fresh storyline to his return to one of golf’s most storied stages.