In a landmark shift for the entertainment industry, the Oscars telecast will transition from traditional broadcasting to streaming, marking a significant change in how audiences will experience the prestigious awards ceremony. The Academy of Motion Picture Arts and Sciences announced on Wednesday that YouTube has secured a multi-year deal to obtain exclusive global rights to the Oscars, effective from 2029 and continuing until 2033.
This move illustrates a considerable evolution in the media landscape, as streaming platforms like YouTube and Netflix continue to reshape viewer habits and expectations. For decades, ABC, owned by Disney, has been the established broadcaster for the Oscars, a partnership that will reach its conclusion after the 2028 ceremony.
The decision comes amidst recent speculation generated by the Academy’s auction for future telecast rights, with many anticipating the entrance of a major tech player. Ultimately, YouTube emerged victorious, though specific financial details of the transaction remain undisclosed.
YouTube’s CEO, Neal Mohan, expressed enthusiasm regarding this partnership, emphasizing that the Oscars represent a vital element of cultural heritage that celebrates excellence in storytelling. He stated that bringing this celebration to a global audience through YouTube will inspire creativity and engagement among future generations of film enthusiasts, while honoring the Oscars’ longstanding tradition.
While the news has sparked contrasting opinions within Hollywood, it highlights a dilemma faced by creators—balancing the preservation of traditional storytelling methods with the embrace of modern, audience-driven platforms. Screenwriter Daniel Kunka characterized YouTube’s involvement as a complex relationship, underscoring the tension that exists between traditional film and modern distribution methods.
YouTube has promoted an innovative environment for filmmakers, allowing them to explore new technologies and alternative distribution models. However, the Oscars will continue to focus on theatrical releases as many films, like the 2025 Best Picture winner “Anora,” transition from festivals to theaters and eventually into streaming platforms.
ABC, reflecting on its long-standing association with the Oscars, expressed its anticipation for the upcoming ceremonies, including the centennial celebration in 2028, and conveyed best wishes for the Academy’s future endeavors.
This significant shift towards streaming could foster new avenues for audience engagement and representation in the film industry, symbolizing a hopeful future for the integration of traditional cinema with modern technology.