WWE Superstar Nikki Bella has been announced as the Grand Marshal for the 53rd annual Vrbo Fiesta Bowl Parade, which will take place on Saturday, January 3, 2026, at 10 AM in Central Phoenix. This prestigious role recognizes outstanding individuals whose contributions reflect the Fiesta Sports Foundation’s mission of promoting economic development, charitable projects, and innovative experiences.
Erik Moses, Executive Director and CEO of the Fiesta Sports Foundation, praised Bella, stating, “Nikki Bella embodies strength, resilience, entertainment, and heart – all qualities that resonate deeply with our community and what this parade represents.” He emphasized that her Arizona roots and remarkable career make her an inspiring figure to lead this year’s celebration, promising an exciting atmosphere as she brings her unique energy to the event.
Bella expressed her excitement about the honor, saying, “Being named Grand Marshal of the Fiesta Bowl Parade is such an incredible honor – and being able to celebrate with the state that helped shape who I am makes it even more special.” She looks forward to creating lasting memories alongside fans during the Parade and the CFP Semifinal festivities at the Vrbo Fiesta Bowl.
The Vrbo Fiesta Bowl Parade has a rich tradition of notable Grand Marshals, including legends such as Charles Barkley, Alice Cooper, and Diana Taurasi. Judy Bernas, Chair of the Fiesta Sports Foundation Board, highlighted Bella’s journey from Scottsdale to international fame as a source of inspiration for women everywhere. She added, “This year’s Fiesta Bowl Parade is one of our most vibrant celebrations yet, bringing the best of Arizona to life for fans lining the streets and those watching from home.”
With Nikki Bella at the helm, anticipation for this year’s festivities is building, promising a celebration filled with energy and community spirit.