The Nausori Market is experiencing a significant surge in last-minute shopping, particularly for root crops and vegetables, a development that is being warmly embraced by vendors who view this period as a prime opportunity for increased sales.
Elenoa Tawake, a seasoned vendor with six years of experience at the market, highlighted that while such a trend is common for this time of year, it still represents a valuable chance to enhance profits. Tawake, who sources her fresh vegetables, root crops, and fruits from her family farm in Naitasiri, recently shared that she sold approximately 400 bundles of Dalo, with prices fluctuating between $20 to $40. To ensure a consistent supply, even when her farm produce is low, she collaborates with middlemen for additional stock. “Whether we harvest straight from the farm or buy from middlemen to sell, it still brings profit to our business,” she stated.
In a similar vein, Epeli Baleisavou, another vendor from Kuku in Bau, Tailevu, reported that vegetables have been the most sought-after items at his stall this week. He noted a particular spike in the popularity of pineapples as the Christmas season approaches, leading him to rely on middlemen to keep up with the rising demand. Demonstrating thoughtful financial planning, Baleisavou saves his earnings in a 15-liter Aqua Safe water bottle filled with one- and two-dollar coins, a testament to his commitment to budgeting and future goals.
This uptick in local shopping not only provides a lift for the vendors but also strengthens community bonds, as residents gather to purchase essential goods during the festive season. The bustling atmosphere at the market highlights the ingenuity and resilience of local entrepreneurs, who adeptly adjust to seasonal demands and cater to consumer needs. This vibrant scene underscores a hopeful outlook for the marketplace, symbolizing community spirit and collaboration amid the holiday rush.