Merchant Finance Pte Limited has recently reached a significant milestone by serving its first 100 customers who have successfully secured home purchases through the company’s Home Loan and Land Loan products. As of December 2025, this achievement represents an impressive total of $15.1 million in approved and settled loans for homes and land.
Out of the 100 loans issued, 46 were designated for home purchases, while 54 were aimed at land acquisitions, highlighting a strong demand for both residential properties and land ownership. A closer look at the data from Merchant Finance reveals that 61 percent of home loan clients secured properties priced between $201,000 and $350,000. Additionally, 20 percent invested in homes valued between $351,000 and $500,000, while 13 percent opted for homes under the $200,000 mark. Only 6 percent of borrowers chose properties exceeding $500,000.
Demographic insights indicate that a majority of first-time buyers are young to middle-aged. Specifically, 61 percent of the customers fall within the 30 to 40 age bracket, while 22 percent are under 30. Borrowers in their 40s to 50s accounted for 13 percent, and merely 4 percent were above 50.
Regarding income, a notable 74 percent of customers reported a combined annual salary surpassing $50,000. The financing choices show a preference for fixed-term interest rates, with 65 percent opting for rates at 5.99 percent, followed by 18 percent at 5.39 percent, 13 percent at 3.99 percent, and 4 percent at 3.59 percent.
The application trends reveal that joint applications dominate, comprising 61 percent of loans, while single male applicants accounted for 30 percent and female single applicants for 9 percent. Ethnicity data indicates that 65 percent of customers identified as iTaukei, while 35 percent were non-iTaukei.
Merchant Finance highlights that this achievement not only underscores the growing confidence among first-time homebuyers but also reflects its commitment to making property ownership more accessible through tailored financing solutions. This positive trend signals a promising outlook in the real estate sector, indicating potential future growth for aspiring homeowners and land investors.