Jordan Brand Basketball is unveiling its Class of 2025, a dynamic group of NIL athletes poised to shape the future of the sport and represent the next generation of the Jordan Brand family. This elite line-up includes standout players Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer, each bringing a legacy of talent and ambition that aligns with the brand’s commitment to excellence on and off the court.
These new partnerships showcase Jordan Brand’s mission to engage with emerging talent and foster a culture of greatness. By collaborating with these promising athletes, the brand is not only enhancing their athletic performance but also helping them inspire other young players to pursue their dreams.
Sarah Strong, recognized as the top recruit in her class, garnered impressive accolades during her freshman year at the University of Connecticut, averaging over 16 points and nearly nine rebounds per game. Her contributions were instrumental in leading the Huskies to a National Championship victory, earning her titles such as National Freshman of the Year and All-American. Coming from a family deeply rooted in basketball—with both parents enjoying professional careers—Sarah expresses her enthusiasm, stating, “Being part of Jordan Brand is honestly a huge honor. Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”
Kiyan Anthony, the standout prospect from New York, is embarking on his freshman season at Syracuse University after a stellar high school career, highlighted by MVP honors at the 2025 Jordan Brand Classic. His connection to the brand is personal; as the son of esteemed Jordan Brand athlete Carmelo Anthony, Kiyan reflects on the significance of this opportunity, saying, “To be part of the Jordan Brand family means carrying on a legacy… I want my legacy to be more than just basketball.”
Cameron Boone, regarded as the top power forward in his class, has achieved Preseason ACC Rookie of the Year and Preseason First Team All-ACC accolades at Duke University. With multiple state titles and national honors to his name, Cameron emphasizes the importance of consistency in greatness. He appreciates the legacy of Jordan athletes who inspired him growing up, affirming, “Being able to follow in their footsteps… is special for sure.”
His twin brother, Cayden, a fellow five-star recruit at Duke, shares a similar sentiment. They both led Christopher Columbus High School to four consecutive state championships and helped their AAU team achieve unprecedented success at the Nike Peach Jam tournaments. Cayden acknowledges the weight of joining the Jordan Brand, noting, “I want to set an example for the next generation… while being a good role model in the community.”
The Class of 2025 enhances a Jordan Brand Basketball NIL roster that also includes emerging talents like Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice, and Mikaylah Williams. The announcement marks a significant expansion for Jordan Brand Basketball as it begins to include top male athletes in its NIL portfolio.
As these young athletes embark on their journeys, they collectively aim to inspire a global audience, urging future generations to achieve greatness both in sports and beyond.