The Jordan Brand has expanded its NIL roster, welcoming a new generation of talented college basketball players. On Monday, it was revealed that Syracuse freshman Kiyan Anthony, Duke freshmen Cameron and Cayden Boozer, and UConn sophomore Sarah Strong have officially signed NIL deals with the prestigious brand.
For Kiyan Anthony, this deal holds special significance, as he is the son of iconic Jordan Brand athlete Carmelo Anthony. Kiyan shared his excitement in a press release, stating, “To be part of the Jordan Brand family, to me, means carrying on a legacy. I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.”
The Boozer twins, Cameron and Cayden, sons of former NBA star Carlos Boozer, have already made waves in the basketball community. Cameron is being touted as a potential No. 1 pick in the 2026 NBA draft, while Cayden is also expected to be a first-round selection. Their early achievements highlight the bright future ahead for these young athletes.
Meanwhile, Sarah Strong, who was ranked as the No. 1 recruit in the class of 2024, has lived up to the hype by winning National Freshman of the Year honors and playing a pivotal role in leading the UConn Huskies to a national championship.
The addition of these four players brings further strength to the Jordan Brand Basketball NIL roster, which already includes impressive talent such as USC commit Saniyah Hall, LSU freshman Bella Hines, Penn State sophomore Kiyomi McMiller, UCLA senior Kiki Rice, and LSU junior Mikaylah Williams. This move symbolizes not just an investment in young athletes but also a commitment to fostering their growth, on and off the court, while continuing the storied legacy associated with the Jordan Brand.