Shares of software supply chain platform JFrog experienced a notable increase of 6% during the morning trading session, following influential remarks from Nvidia CEO Jensen Huang. Huang alleviated concerns that artificial intelligence might undermine the enterprise software sector, suggesting instead that a complementary dynamic exists between AI and longstanding software platforms.
This positive sentiment also boosted other high-growth tech companies, such as Zscaler and CrowdStrike, as investors began to reassess the narrative surrounding potential AI challenges to traditional software businesses. Speaking on CNBC, Huang articulated that the market’s initial fears were misplaced, particularly praising platforms like ServiceNow for their critical roles in leveraging finely-tuned AI agents alongside their specialized tools.
The fluctuations in JFrog’s stock price hint at its inherent volatility, with the company experiencing 24 movements exceeding 5% in the past year alone. The current increase indicates that the market interprets these developments as significant, though it may not fundamentally alter existing perceptions of the company.
Just two days ago, JFrog’s stock had already jumped 6% following positive economic data, including an improvement in consumer confidence, which bolstered overall market sentiment. The Conference Board’s Consumer Confidence Index for February reflected a rise to 91.2, demonstrating increased optimism among consumers regarding their income and business conditions. Additionally, Anthropic’s announcement concerning new collaborative tools for its Claude AI agent served to further stabilize investor confidence by signaling partnership opportunities rather than competition.
Despite the recent positive movements, JFrog’s stock has faced challenges throughout the year, falling 31.6% year-to-date and trading at $40.73 per share—40.9% below its 52-week high of $68.98 recorded in December 2025. Investors who purchased $1,000 worth of JFrog shares five years ago would see their investment’s value decrease to approximately $761.47.
Overall, the current market response highlights a potential shift in investor sentiment towards the software sector, paving the way for optimism regarding its co-evolution alongside AI technologies.