Jessica Simpson was the center of attention this week as she celebrated her latest collaboration with Chicken of the Sea, sporting a stunning mini black dress (LBD) that showcased her unique style. The “Irresistible” singer stepped out in New York City, embracing a chic look complete with ultra-wide batwing sleeves adorned with feathers and a short hemline. She expertly paired her ensemble with sleek black stilettos and opted for a trendy middle part in her long, dirty blonde hair, which flowed in loose curls.
In a heartfelt statement to People, Simpson expressed her excitement about this partnership, describing it as a “true honor.” This marks a nostalgic moment, nearly 13 years after her infamous tuna mix-up on the reality show “Newlyweds: Nick and Jessica,” where she famously questioned, “Is this chicken that I have, or is this fish?”
Simpson took to Instagram to announce her collaboration, teasing fans with a message that hinted at her new campaign: “New collab coming soon! I’ll give you a hint… It’s Mermaid Approved!” This exciting partnership is part of Chicken of the Sea’s 2024 “It’s the One for Me” campaign, which aims to reintroduce a fresh version of the brand’s iconic jingle, originally popularized in 1960.
The singer’s love for the brand shines through her remarks, revealing her long-standing appreciation for their products. Simpson remarked, “I have been a fan of this brand for over 25 years, and I love their portable tuna packets (including their newest packet with Frank’s RedHot!)—it’s such a healthy, easy and yummy snack to grab on the go.”
Amid this celebration, Simpson is also enjoying the success of her recent music releases, the two-part album “Nashville Canyon, Pt. 1 and Pt. 2,” which she crafted during a challenging personal time marked by her split from Eric Johnson. Reflecting on this period, she stated, “I got thrown a real twist of fate in the middle of making this record. My heart was completely broken. I had to continue to focus on the music. Thank God, I had Nashville.”
With her fashion-forward approach and passion for her latest endeavors, Jessica Simpson continues to captivate audiences both as a performer and a brand ambassador, showcasing resilience and creativity in all she undertakes.