Investment Fiji is transforming its approach to measuring success by shifting its focus from merely attracting large volumes of investment to emphasizing the “right kind of investment” that aligns with Fiji’s national development objectives. This strategic pivot aims to generate long-term value for the economy rather than just processing investment approvals.
Kamal Chetty, Chief Executive of Investment Fiji, highlighted that this focus on quality over quantity has long been a part of the organization’s strategy for attracting international investments. Since changing its role from a regulatory body to a facilitator in 2022, the agency has positioned itself to prioritize sustainable growth and forge partnerships that align with Fiji’s economic aspirations.
“We have been fortunate to adopt this strategy, which allows us to focus on the right kind of investment,” Chetty remarked. The renewed emphasis on the quality of investors entering the Fijian market has become essential as Investment Fiji aims to attract investments that complement national goals, foster job creation, enhance exports, and bolster economic resilience.
Moreover, Chetty noted the importance of targeting investors who not only bring capital but also possess valuable skills, technology, and market access. This initiative is particularly focused on empowering local investors, recognizing their critical role in the Fijian economy.
Investment Fiji is actively collaborating with local enterprises to identify opportunities, connect them with suitable partners, and facilitate their expansion into international markets. By fostering collaboration between local businesses and foreign investors, the agency strives to build a more inclusive investment ecosystem that benefits all stakeholders and aligns with Fiji’s long-term economic vision.
Through this strategic shift, Investment Fiji is not only aiming for increased investment but is also committed to ensuring that economic growth is sustainable, locally grounded, and contributes meaningfully to the community. The positive outlook for the economy is underscored by this commitment to quality investments, which are anticipated to yield long-lasting benefits for the nation.