Hilary Duff’s latest commercial for Dunkin’ Donuts’ holiday campaign has generated a mix of enthusiasm and criticism from fans and viewers since its debut online this week. The advertisement taps into a festive theme of “naughty and nice,” featuring Duff interacting playfully with the chain’s new holiday Munchkin flavors while evoking a sense of nostalgia from the early 2000s.
In the lively commercial, Duff is seen in a cozy kitchen holding boxes of Dunkin’s Holiday Sprinkle and Salted Dark Chocolate Munchkins. She engages with animated Munchkin characters, reading from a whimsical “Hilary’s Naughty & Nice List.” The ad showcases her making light-hearted jokes about relatable holiday experiences, such as the common discrepancy between claiming one will arrive in five minutes and the reality of getting out of bed on time. It weaves in elements from her music career and notable moments from her past, aiming to evoke a festive spirit that resonates with viewers.
Dunkin’ has stated that this campaign seeks to blend humor with holiday cheer while highlighting its limited-time holiday menu. The colorful visuals and playful exchanges between Duff and the animated snacks are designed to connect the brand’s offerings with a joyful and carefree holiday mood.
However, reactions to the commercial have been mixed. Supporters of the ad praise its upbeat tone and Duff’s charisma, appreciating how it reflects a cheerful and nostalgic approach to holiday treats. They note the way the campaign resonates with millennial fans who grew up enjoying her previous work.
Conversely, some viewers have expressed concerns about certain aspects of the commercial. Critics argue that elements of the ad feel “forced” or “odd” for a holiday promotion, suggesting that the emphasis on the “naughty and nice” theme leans too heavily on innuendo rather than a straightforward festive vibe. Some feedback highlighted that the animated Munchkin characters detracted from the overall message, making the commercial feel less cohesive. Additionally, several viewers mentioned on social media that the humor did not resonate with them, contributing to an impression of the advert as more peculiar than engaging.
Despite the divide in opinions, the combination of Hilary Duff’s charm and Dunkin’s festive offerings aims to bring a lighthearted approach to the holiday season, encouraging moments of joy and nostalgia amid the busyness of the holidays.