Dayal’s Sawmillers has reaffirmed its dedication to promoting football in Fiji by securing a new five-year sponsorship agreement for the National Club Championship. This initiative is poised to enhance grassroots development and create a pathway for local talent to flourish.
The company, which has a strong affiliation with Ba FC, articulated that this partnership is fundamentally about giving back to the sport and facilitating players’ progression to competitive levels. Managing Director and Ba Football Club President Praneel Dayal emphasized that their investment reflects a commitment to fostering grassroots football across various districts.
“Soccer is a very passionate sport for us. We’ve been investing heavily in football, and we want to see grassroots players from around the districts come up, play at the district level, and enhance their capabilities on the field,” Dayal said. He expressed pride in the initiative, indicating that it represents confidence in the future direction of football in Fiji.
Dayal further stated, “As announced by the CEO, we’ll be signing a five-year deal in January. This is definitely a boost for Fiji soccer, and as a Ba fan and a die-hard supporter, I’m proud to see us contributing to the future of the game.” He noted that the collaboration would not only sustain the competition but also inspire players across the nation to dream bigger and reach higher aspirations.
This latest sponsorship aligns with a broader trend within Fijian football, where local companies are increasingly stepping up to support the sport. For instance, FMF Foods Limited recently entered into a significant five-year partnership with the Fiji Football Association to sponsor the Inter-District Championship, with the aims of promoting community engagement and developing local talents.
The collective efforts of these partnerships demonstrate a positive shift in the support for football in Fiji. As businesses continue to invest in the sport, the future looks promising for aspiring players and the overall enhancement of football at all levels across the nation.