The long-term sustainability of Fiji’s tourism sector hinges on collaborative efforts and a collective understanding, according to Tourism Fiji Chief Executive Paresh Pant. Speaking at the 3rd Fiji Tourism Convention held at the Sofitel Fiji Resort and Spa, Pant underscored the importance of a unified approach, asserting that the success of the tourism industry cannot be shouldered by a single entity.
Highlighting the sector’s vital role in boosting the Fijian economy and supporting numerous livelihoods, Pant emphasized the necessity for shared responsibility in safeguarding its future. He pointed out that tourism not only serves as a significant economic pillar but also functions as a social force and a national obligation that spans both urban and rural communities across various industries.
“This requires a robust strategy, sustained investment, and a collective understanding that every decision we make today will shape the future,” Pant stated. He further clarified that the future of tourism is not owned by any singular agency or individual; rather, it is a joint responsibility that necessitates active participation from all stakeholders.
As the industry confronts critical challenges such as labor shortages, hotel capacity limitations, and investment delays, Pant expressed confidence that collective action could lead to future growth and survival. He noted that the record number of visitor arrivals serves as evidence of the sector’s resilience, reinforcing the belief that continued success will stem from unified efforts moving forward.
This optimistic outlook highlights the potential for a thriving tourism industry in Fiji, driven by collaboration and a commitment to shared goals among all those involved.