The Fijian Competition and Consumer Commission (FCCC) has announced notable reductions in the retail prices of Rewa Butter, set to take effect tomorrow, in light of a decrease in global raw butter costs. According to the FCCC, a comprehensive price review revealed an average 8 percent decline in the landing cost of bulk raw butter compared to the previous assessment.
The FCCC stated that this price review involved a detailed analysis of manufacturing and associated production costs, leading to lower retail prices for all pack sizes of Rewa Butter. Under the revised pricing structure, the cost of Rewa Butter will see significant reductions: the 125g pack will drop from $3.91 to $3.58, the 250g pack will reduce from $7.77 to $7.12, and the 500g pack will go from $15.58 to $14.28. Each size reflects a decrease of slightly more than eight percent.
Furthermore, the FCCC noted that the landed cost for raw bulk butter has been subject to fluctuations since 2021, shaped by evolving global dairy market trends. By late 2025, these markets are anticipated to undergo a sharp change following a prolonged period of limited supply and elevated prices. Earlier this year, heightened demand, especially from China—which registered an 18 percent year-on-year surge in dairy imports through late 2024—combined with drought-induced milk production declines in New Zealand, contributed to a peak in butter prices.
This price adjustment is expected to benefit consumers and reflects a responsive approach by the FCCC to dynamic market conditions, reinforcing the importance of regulatory oversight in ensuring fair pricing within the dairy industry. The reductions in Rewa Butter prices demonstrate a positive shift for consumers, as it allows for more affordable access to a staple product amid fluctuating global market challenges.