Fiji’s tourism industry is witnessing remarkable growth, as revealed by the Fiji Bureau of Statistics, which reported tourism earnings of $918.4 million for the September quarter of 2025. This impressive data underscores the significant spending habits of international visitors, evaluated through average daily expenditure and the total number of visitor days.
Australia remains the primary source of tourism revenue for Fiji, contributing a substantial $246.2 million and accounting for 47 percent of the total earnings. New Zealand closely follows, with its visitors contributing $98.0 million or 26.8 percent of the overall tourism income. Visitors from the United States are also making a significant impact, spending $33.5 million, which represents 10.7 percent of the total, while tourists from Pacific Island nations contributed $4.1 million, equating to 3.6 percent of tourism revenues.
These statistics reveal a robust growth trajectory, showcasing a quarter-over-quarter increase of 23.4 percent, translating to an additional $174.2 million compared to the June 2025 quarter. Such growth fosters a positive outlook for the tourism sector as it approaches the final quarter, a period traditionally bustling with visitor activity.
The tourism sector is vital to Fiji’s economy, and these encouraging figures not only illustrate the resilience and ongoing appeal of the destination but also provide optimism for further economic enhancement. The expectation for increased visitor engagement in the months ahead instills a hopeful perspective for businesses and communities that depend on tourism. This momentum signifies a promising future for Fiji’s tourism landscape.