The Fijian Government is poised to commence consultations tomorrow regarding the introduction of a new Kava Bill and National Kava Policy, aimed at regulating the burgeoning kava industry. Agriculture Minister Tomasi Tunabuna has stated that the proposed legislation will establish a comprehensive framework to guide business activities in this growing sector.
As kava continues to emerge as a vital source of income alongside traditional agricultural staples like sugar, its demand in international markets—especially in the United States and potentially in Europe—has been steadily increasing. Tunabuna stressed the importance of addressing challenges in processing, marketing, and quality control in order to meet rigorous international standards and maintain market competitiveness.
The new Bill seeks to safeguard the interests of growers, processors, and exporters, thereby aiding in the preservation of Fiji’s esteemed standing in the global kava market. “There are substantial investments from those involved in processing and exporting, and we want to ensure a steady production of kava to capitalize on market opportunities,” Tunabuna remarked.
Moreover, the legislation aims to strengthen the long-term sustainability of kava supply, especially considering the significant investments that have already been made in processing and export facilities. Consultations will target key regions including Tailevu, Naitasiri, Serua, Namosi, Rewa, and lower Naitasiri.
This forward-thinking initiative not only underscores the importance of kava to Fiji’s economic landscape but also reflects a commitment to fostering the industry’s growth amidst rising global demand. By establishing a structured regulatory environment, the Fijian government demonstrates its dedication to ensuring that kava production continues to thrive, benefiting both local communities and the country’s economy overall.