A comprehensive suite of outreach materials targeting kava dieback disease has been delivered to the Ministry of Agriculture and Waterways in Fiji. Developed through the Pacific Horticultural and Agricultural Market Access Plus (PHAMA Plus) program, which is funded by Australia and New Zealand, these resources were created in close cooperation with the Ministry. The outreach package includes technical guides available in iTaukei, Fiji Hindi, and English, as well as animated instructional videos and social media content tailored for farmers.
David Hickes, the Fiji country manager for PHAMA Plus, highlighted the importance of these knowledge tools for empowering farmers. “This work helps farmers recognize and manage dieback earlier, improve plant health, and protect export quality,” Hickes noted, emphasizing the critical role of the kava industry, valued at millions in Fiji, and the significant threat that kava dieback poses to its sustainability. The newly released manual is designed to assist farmers in mitigating the disease’s impact, paving the way for better livelihoods and the support of their families.
Encouraging resilience among farmers, Hickes urged them to continue planting kava and reassured them of ongoing support from Ministry of Agriculture staff in resolving key challenges related to kava cultivation.
Dr. Andrew Tukana, the permanent secretary for Agriculture, acknowledged the vital contribution of the outreach materials in addressing kava dieback. By equipping farmers with crucial knowledge, the initiative aims to protect a crop essential for the livelihoods of thousands of Fijians. “We have valued this partnership with PHAMA Plus in building a stronger, more resilient kava industry,” Dr. Tukana stated, drawing attention to kava’s significant impact on Fiji’s economy. He also noted remarkable growth in kava production, which has surged from 690 tonnes in the 1990s to a projected 14,300 tonnes by 2025.
This collaborative endeavor underscores a strong commitment to enhancing agricultural resilience and ensuring the kava industry’s continued prosperity, representing a hopeful advancement for both farmers and the nation’s economy.