Fiji Airways is set to elevate its inflight experience with an innovative initiative called “Meet the Makers,” designed to highlight the creativity of local artisans. The campaign’s inaugural focus is on Sigavou Studios, a family-run art studio led by Maria Rova. Renowned for their colorful designs, the studio’s artwork will adorn Fiji Airways’ onboard paper cups.
Sigavou Studios is celebrated for its contemporary takes on traditional Fijian art, drawing inspiration from the archipelago’s vibrant culture and stunning natural landscapes. Maria Rova conveyed her enthusiasm for this collaboration, stating, “To see our work flying across the world is beyond what we ever imagined. Each cup is a symbol of our love for Fiji and our passion for sharing its beauty.”
Akuila Batiweti, Chief Customer Officer at Fiji Airways, emphasized the airline’s commitment to supporting local talent, remarking, “Every detail onboard carries a story. Collaborating with Sigavou Studios gives our guests a genuine sense of place and connection.” This initiative underscores Fiji Airways’ broader goal of enriching the travel experience while celebrating the unique artistic contributions of Fiji.
Through the “Meet the Makers” campaign, Fiji Airways honors the region’s cultural heritage and enhances travelers’ engagement with the essence of Fiji, creating a more memorable journey. This partnership exemplifies the airline’s dedication to providing an authentically Fijian experience for its guests, ensuring that every flight is not just a passage but a celebratory journey through art and culture.