The Ministry of Agriculture has acknowledged the mounting challenges faced by farmers due to market demands, pricing pressures, and both local and international competition. Agriculture Minister Tomasi Tunabuna emphasized the importance of strong market connections and responsiveness for success in this competitive environment.
Tunabuna highlighted that Fiji’s agricultural landscape has shifted to a global market, wherein local producers are not only vying against other exporters from the Pacific but also against large-scale agricultural producers from abroad. To enhance the competitiveness of local farmers, the Ministry is focusing on advancing product development and improving the preservation, marketing, and sales of local produce.
“There have been significant advancements in product development. We are working to produce goods that can compete in terms of how they are marketed and sold,” Tunabuna stated. He emphasized the need to maintain the freshness and quality of products while promoting the unique flavors of traditional agricultural offerings to ensure they compete successfully on the global stage.
One of the significant hurdles pointed out by Tunabuna is the necessity of producing goods that meet stringent market standards for both freshness and quality, all while expanding the presence of Fiji’s traditional produce and organic products in international markets. “We want to keep pace with the technological advancements happening around the world. We would like to see these technologies properly implemented in our sector,” he added, referring to the partnerships being established with organizations that can support farmers in overcoming their individual challenges.
The Ministry of Agriculture is committed to leveraging new technologies and fostering stronger partnerships to help farmers adapt to ongoing market changes. This initiative aims to enhance value chains, reduce the reliance on imports, bolster local supply for the tourism sector, and increase productivity across various agricultural sectors, including sugar.
By embracing innovation and collaboration, the Ministry is optimistic about creating a more resilient agricultural sector that can thrive in the face of global competition.