The start of the 2026 tennis season is marked by significant changes in player sponsorships, with American tennis star Emma Navarro making headlines following her recent moves. Navarro has parted ways with FILA, a partnership she embarked on in 2023, opting instead to align herself with Free People’s activewear line, FP Movement. Additionally, she has signed a one-year footwear deal with renowned brand ASICS. The exclusive details were reported by tennis journalist Jessica Schiffer in Vogue Business.
Navarro’s first ensemble designed for FP Movement will debut at the upcoming Australian Open, where it will also be available for purchase. Her decision to switch to FP Movement is notable as her agent, representing several notable players such as Sloane Stephens, Danielle Collins, and Sofia Kenin, also aligns with this brand, suggesting a strategic move in her career.
Previously, Navarro was with Nike, and her shift to FILA was relatively short-lived, positioning her now for an exciting new chapter in her sporting identity. The timing of her move is significant, as she is not the only American athlete distancing herself from FILA before the Australian Open. Reilly Opelka has similarly moved on from the brand, sporting both old FILA kits and a new design from Italian luxury label SEASE.
Other players have also made notable brand changes ahead of this year’s tournament. Eva Lys transitioned from ASICS to Lacoste, while Alex de Minaur switched from ASICS to Wilson Sportswear. Speculation continues around Emma Raducanu’s future with Nike, as fans await potential news of her departure.
Despite the changes, Navarro’s impact during her time with FILA has left a strong impression, with fans particularly fond of her striking crimson outfit showcased at the Roland Garros in 2025. Concluding the previous season ranked No. 15 in the WTA with a singles record of 32-25 and securing a title at the WTA 500 Merida Open, Navarro is poised to impress further in Melbourne while donning her new FP Movement apparel.
As the 2026 Australian Open approaches, scheduled to begin on January 18, anticipation builds not only for the matches but also for the styles that players will bring to the courts. Fans are encouraged to stay updated with the latest developments in tennis apparel through coverage like Sports Illustrated’s Serve On SI.