Disney is set to simplify its streaming services by discontinuing the Hulu app and integrating its content into the more popular Disney+ platform. The transition will begin in 2026, marking the end of Hulu as a standalone service.
Hulu was launched in 2007 as a collaborative venture among Disney, Fox, and Comcast, intended to challenge Netflix’s dominance in the streaming space. Over the years, it grew into a beloved platform featuring original series like “The Bear” and “Only Murders in the Building”, as well as a plethora of other successful shows including “Reservation Dogs” and “It’s Always Sunny in Philadelphia.” Additionally, Hulu was known for hosting films such as the “Predator” spin-off “Prey” and reviving classic titles, including new episodes of “Futurama.”
Disney took majority ownership of Hulu after acquiring Fox in 2019, leading to a complicated relationship with Comcast, which sought to exit the partnership. This conflict culminated in a deal in June 2025 that allowed Comcast to withdraw from Hulu, receiving $9 billion while granting Disney full control. Despite this acquisition, the need for Hulu diminished as Disney+ gained popularity and consolidated its audience.
For current Hulu subscribers, there’s good news: while Hulu the app will no longer exist, its content will still be accessible under a new structure. The Hulu brand will transition into a tab within the redesigned Disney+ app, which will begin rolling out changes in October 2025. The new app will serve as an umbrella for Disney’s various entertainment brands, allowing users to navigate content more efficiently. It will feature dedicated sections for Disney, Hulu, and ESPN, with Hulu serving as a hub for adult-oriented programming while all content is aggregated based on user preferences.
Incorporation of Hulu into Disney+ raises questions about the future of its original programming. While many of Hulu’s acclaimed shows, including the Emmy-winning “The Handmaid’s Tale,” will continue to find a home on the integrated platform, there may be a reevaluation of Hulu’s upcoming content slate. Disney has faced challenges in the streaming landscape and has been cautious about overloading its offerings. CEO Bob Iger acknowledged in 2024 that the focus had shifted from quality to quantity, which impacted flagship franchises such as “Star Wars” and Marvel.
Iger has emphasized that the merger will ultimately enhance the user experience by optimizing the content from both platforms. However, Disney+ users should prepare for a potential price increase as the services combine, reflecting anticipated changes in subscription models.
This integration marks a significant strategic shift for Disney, aimed at consolidating its streaming offerings and creating a more seamless experience for viewers. While the evolution of Hulu prompts some uncertainty regarding original content, it also provides an opportunity for Disney to focus on high-quality programming that resonates with its audience.