DAZN, the renowned sports streaming service, has announced an exciting partnership with Polymarket, a crypto-based prediction market platform, which will allow users to trade predictions in real-time during live broadcasts. This innovative collaboration aims to enhance the viewing experience for sports fans by integrating Polymarket’s up-to-date odds, momentum shifts, and potential outcomes directly into DAZN’s platform.
Viewers of DAZN will have the opportunity to engage with Polymarket’s prediction trading directly through the streaming app, ensuring a seamless experience without needing to navigate away from their sports content. Shay Segev, CEO of DAZN Group, emphasized the company’s commitment to creating immersive experiences for sports enthusiasts. He stated, “Through our partnership with Polymarket, we will offer another immersive and exciting way for fans to experience sport.”
DAZN has taken the necessary steps to apply for regulatory licenses that will enable prediction trading in the United States, with plans to expand to other countries as local regulations permit. However, Polymarket’s accessibility has faced challenges, particularly in the U.S., where it encountered legal issues before obtaining its operating license. Currently, there are ongoing discussions in Nevada between the gaming regulator and major sports betting companies like FanDuel and DraftKings regarding prediction marketplace licensing, which could impact the industry’s landscape.
Shayne Coplan, founder and CEO of Polymarket, highlighted the platform’s unique approach, saying, “Every sporting event is a conversation about what happens next. Polymarket turns that conversation into real-time probabilities.” Through this partnership, fans can expect to see insights embedded into their viewing experience across various sports, allowing them to engage in a dynamic way previously unseen.
In addition to its collaboration with DAZN, Polymarket has recently partnered with TKO Group, positioning itself as the prediction market partner for UFC and Zuffa Boxing, further extending its reach within the sports entertainment sector. This partnership promises to bring a new layer of interactivity to how fans engage with their favorite sports, enhancing the overall viewing experience.