Dayal’s Sawmillers has reaffirmed its commitment to promoting football in Fiji by securing a new five-year sponsorship agreement for the National Club Championship. This initiative is set to significantly enhance grassroots development and create pathways for local talent to thrive.
The company, known for its strong ties with Ba FC, articulated that this partnership centers on giving back to the sport and helping players progress to competitive levels. Managing Director and Ba Football Club President Praneel Dayal highlighted that their investment is a reflection of dedication to nurturing grassroots football throughout various districts.
“Soccer is a very passionate sport for us. We’ve been investing heavily in football, and we want to see grassroots players from around the districts come up, play at the district level, and enhance their capabilities on the field,” Dayal stated. He expressed pride in this development, indicating that it symbolizes confidence in the future growth of football in Fiji.
Dayal also mentioned, “As announced by the CEO, we’ll be signing a five-year deal in January. This is definitely a boost for Fiji soccer, and as a Ba fan and a die-hard supporter, I’m proud to see us contributing to the future of the game.” He believes that this collaboration will not only sustain the competition but will also inspire players nationwide to dream bigger and pursue their aspirations.
This recent sponsorship aligns with a growing trend of local companies supporting Fijian football. For example, FMF Foods Limited recently announced a substantial five-year partnership with the Fiji Football Association to sponsor the Inter-District Championship, aiming to promote community engagement and nurture local talent.
The collective efforts of these partnerships reflect a promising shift in support for football in Fiji. As more businesses invest in the sport, the outlook remains optimistic for aspiring players and the overall enhancement of football across all levels in the nation. This commitment highlights a shared vision for a flourishing football culture in Fiji, paving the way for future generations of athletes.