Danielle Bernstein, the prominent social media influencer and founder of the fashion brand WeWoreWhat, has announced the end of her engagement to real estate broker Cooper Weisman. In a heartfelt post to her 3.2 million Instagram followers on Friday, Bernstein expressed her desire for privacy during this challenging time, stating, “We are stepping away from our relationship with love and respect. There’s no big dramatic reason – sometimes it is simply not the right forever.” She went on to emphasize the courage it took to make this decision and requested understanding from her supporters.
Originally from Great Neck, Long Island, Bernstein and Weisman had gotten engaged in June, with Bernstein sharing her wedding planning journey on social media. However, this chapter of her life has come to a sudden close, just a few months after she had garnered attention for her engagement party preparations, which included strict dress codes for attendees.
Bernstein’s rise to fame began in 2010 when she launched WeWoreWhat as a personal blog documenting New York City street style. Her venture quickly evolved from a simple blog into a lucrative business, allowing her to monetize the platform as brands began reaching out to collaborate. By the age of 24, she made Forbes’ prestigious 30 Under 30 list, marking her as a rising star in the fashion industry.
Over the years, Bernstein has expanded her brand significantly, launching multiple product lines including swimwear, denim, and activewear, as well as collaborating with notable retailers like Macy’s. WeWoreWhat has transformed into a robust online shop, featuring a range of items priced from $29 to $495. Her success story is further highlighted by the release of her autobiography, This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City, which became a New York Times best seller.
However, Bernstein’s journey has not been without controversy. She has faced accusations of copying designs from other companies, leading to public backlash and criticism. Notably, in 2018, she was called out for alleged similarities between her jewelry line and pieces from established brands. In response to the allegations, she stated that her designs were inspired by her late grandfather, but she later withdrew some items from sale.
Despite facing challenges along the way, Bernstein has shown resilience in her career, continuously evolving and paving the path for herself in the competitive fashion landscape. As she navigates this personal transition, many will be watching to see how she applies the same determination and creativity to her brand and future endeavors.