Excitement is building as the Super Bowl approaches, and while country music legend George Strait will not be replacing Bad Bunny as the halftime headliner, fans of the genre can look forward to its presence during the week-long festivities leading up to the Big Game. Set against the backdrop of San Francisco, Super Bowl LX will feature a concert series that aims to celebrate country music.
The Bay Area Host Committee has organized a three-night event at the iconic Bill Graham Civic Auditorium from February 5 to 7. While the lineup for the first two nights remains under wraps, the finale will showcase celebrated country artists Chris Stapleton and Sierra Ferrell on February 7, the day before the game. Chris Stapleton’s connection to the Super Bowl is notable; his unforgettable National Anthem performance in 2023 left a lasting impression, making his involvement in this year’s events seem particularly fitting. Sierra Ferrell, an emerging talent in the country scene, is expected to complement Stapleton’s performance beautifully.
Additionally, the NFL’s hospitality partner, On Location, will host its own concert series over two nights, featuring a diverse array of talent. The first night will see legendary singer Sting take the stage, with the second night’s headliner yet to be announced. There is some speculation about the possibility of securing George Strait for this segment, which could delight country music fans.
As reported, the NFL is embracing a musical theme for Super Bowl week, solidifying its status as a cultural force. Notable artists like Chris Stapleton and Sting will perform as part of this celebration, making the event even more memorable.
For country music enthusiasts, the return of the genre, albeit in concert form, may offer a glimmer of hope for increased representation in future Super Bowl halftime shows. The last country artist to headline the halftime festivities was Shania Twain in 2003, a lengthy gap that has left many fans yearning for a revival of the genre on this grand stage. With the rising global popularity of country music and artists like Luke Combs, Zach Bryan, and Morgan Wallen captivating audiences worldwide, now could be an opportune moment for its resurgence at such high-profile events.
Though there may not be a country artist leading this year’s halftime show, the events surrounding the Super Bowl provide a platform for the genre, allowing it to connect with fans in a way that reflects its growing influence and reach across the globe.