Churchill Park in Lautoka is undergoing significant upgrades that are not only set to enhance the facility but also promise to deliver considerable economic benefits, particularly with the upcoming Sun Bell Battle of Fiji match on February 6. Taitusi Rasoki, the chair of the Lautoka Board of Special Administrators, highlighted the economic advantages that come from hosting such high-profile events, noting a partnership with the Fijian Drua franchise that ensures a share of gate revenues for the council.
Rasoki emphasized how large sporting events draw crowds, resulting in a financial boost for local businesses. “When there is a big game, people will come to Lautoka because of the popularity of the game, and they will boost the business community financially,” he stated, illustrating the positive ripple effect of the match on local commerce.
Renovations are currently underway, focusing on enhancing player facilities and improving the ground. Completed projects include refurbishments of the Y2E stand, shore realignment work, and enhancements to pavement. Future plans involve substantial upgrades to the pavilion and lawns, improved air conditioning systems for changing rooms, and ongoing turf maintenance.
The anticipated economic impact from the match is significant. Rasoki noted that many spectators will arrive by car, which will generate additional income through parking meters. The influx of visitors is expected to benefit local accommodation providers and contribute positively to the region’s GDP, particularly with international visitors in attendance.
Richard Shafiq from the Lautoka Chamber of Commerce echoed Rasoki’s sentiments, stating that local retailers are preparing for a surge in business due to expectations that the tournament will attract thousands to Churchill Park. “Any sort of tournament or game that brings about three to four thousand people to Churchill Park benefits retailers,” he remarked.
This upcoming match represents a landmark moment for Lautoka, likely attracting international attention and potentially paving the way for more events in the future. Shafiq emphasized the need for such tournaments to help Lautoka compete in the business landscape and mentioned collaborative efforts with local authorities to extend operational hours to accommodate the expected crowd, coordinating closely with police and transport operators.
As the community unites to prepare for this event, there is growing excitement regarding the potential economic implications, fostering hope for a thriving outcome for local businesses and the overall prosperity of the Lautoka economy.