ANZ has reaffirmed its commitment to fostering local excellence by continuing its role as the naming rights sponsor for the Fiji Excellence in Tourism Awards (FETA). This esteemed event is set to take place at the Crowne Plaza Fiji Nadi Bay Resort and Spa on February 28.
For over ten years, ANZ’s collaboration with FETA has played a pivotal role in the bank’s corporate social responsibility initiatives and its broader strategy to stimulate economic growth throughout the South Pacific. Nathan Wilson, ANZ’s head of Commercial Banking, stressed that the bank’s support transcends simple branding; it is a reflection of a profound commitment to Fiji’s long-term economic stability and prosperity.
“ANZ has proudly supported the Fiji Excellence in Tourism Awards for many years, including more than a decade as naming rights sponsor,” Wilson remarked. He pointed out the vital role that the tourism sector plays in Fiji’s economy, accounting for about 40% of the nation’s total economic output and significantly impacting both employment and foreign exchange earnings.
Wilson elaborated on how tourism’s influence extends beyond major resorts, positively affecting various sectors within the local community. Through its sponsorship of the FETA awards, ANZ aims to honor the exceptional contributions of individuals and businesses within the hospitality industry, thereby reinforcing Fiji’s competitive standing on the global stage.
“Supporting these awards is our way of saying ‘We see the impact this industry makes, and we’re right here backing it,’” Wilson stated. The recognition afforded by these awards not only uplifts the spirits of industry stakeholders but also promotes ongoing investments in the tourism sector.
The message from ANZ’s leadership resonates strongly: “When the industry succeeds, Fiji succeeds.” This partnership showcases ANZ’s dedication to investing in the future of Fiji’s tourism and overall economic wellbeing, fostering a hopeful outlook on the nation’s continued growth and development.