Albania’s tourism sector is experiencing remarkable growth, with a 7% increase in foreign visitors year-on-year. Blendi Gonxhja, the Minister of Tourism, Culture, and Sports, highlighted that from January to October 2025, the country welcomed 11,137,328 international tourists. Notably, October, typically a quieter month for tourism, saw 908,642 visitors, marking a strong indication of a diversifying travel season and an expanding year-round tourism potential.
While October is not traditionally a peak tourist month, the rising numbers illustrate Albania’s successful efforts to extend its tourism season beyond the summer months. This development promises to establish Albania as a desirable holiday destination throughout the year. The growth is evident not only along the picturesque Adriatic and Ionian coastlines but also in its rich cultural and historical offerings, which continue to attract international visitors.
Coastal destinations such as Velipoje, Shengjin, Durres, Vlore, Himare, and Sarande have long been popular for their beautiful beaches and warm weather. Recent investments in hotels and infrastructure have further enhanced their appeal during the off-season. Tourists are increasingly exploring adventure and eco-tourism opportunities, including hiking, cycling, and birdwatching in Albania’s breathtaking national parks, providing alternatives to the crowded summer beaches.
Culturally, Albania boasts a rich tapestry of history that attracts tourists year-round. The UNESCO World Heritage Site of Gjirokastra captures the attention of history enthusiasts with its well-preserved Ottoman architecture and notable attractions like Gjirokaster Castle and the Ethnological Museum. Similarly, Berat, renowned as the City of a Thousand Windows, showcases its beautiful ancient structures and religious buildings, making it a cultural gem.
The ancient city of Butrint, a UNESCO World Heritage site rich with Roman and Greek history, continues to draw historians and curious travelers with its impressive ruins and archaeological significance. Meanwhile, the town of Kruje, known for its role in Albania’s resistance against the Ottoman Empire, highlights the nation’s storied past through landmarks such as the Skanderbeg Museum and Kruje Castle.
Albania’s capital, Tirana, is also emerging as a vibrant cultural hub. Its blend of Ottoman, Italian, and Communist architecture offers a unique urban experience. With an increasing number of international tourists frequenting the city’s cafes, art galleries, and cultural sites like Skanderbeg Square and the National History Museum, Tirana is solidifying its position as a key entry point for visitors to the country.
The boost in tourism has significant economic implications for Albania. The industry underpins local businesses, supporting hotels, restaurants, and transport services. As luxury travel trends rise, with new high-end boutique hotels opening, Albania is poised to attract affluent travelers while stimulating local economies and creating job opportunities.
Looking ahead, Albania is prioritizing sustainable tourism, aiming to balance commercial growth with the preservation of its cultural and natural heritage. This approach seeks to benefit both visitors and host communities, ensuring that Albania remains a top travel destination in Europe. With its diverse offerings and ongoing commitment to sustainability, the country is well on its way to becoming a must-visit location for travelers from around the globe.