Zeta Global Holdings Corp. (NYSE: ZETA) saw a surge of 10% in its stock price during mid-day trading on Tuesday, reaching $16.45 before settling at $16.48. This increase comes despite a decrease in trading volume, with 6,972,325 shares changing hands, down 26% from the average volume of 9,455,839 shares. The stock had closed at $14.98 on the previous day.
Wall Street analysts have recently expressed positive sentiment towards Zeta Global’s growth prospects. In a report issued on November 25, Bank of America raised its price target for the company from $28.00 to $30.00, while also assigning a “buy” rating. Similarly, B. Riley Financial increased its target price from $29.00 to $30.00 and maintained a “buy” rating. Goldman Sachs followed suit by raising its target from $23.00 to $26.00, giving the stock a “neutral” rating. Cumulatively, nine analysts have rated Zeta Global with a “buy” rating, four have issued a “hold” rating, and one has given a “sell” rating. The consensus rating reflects a “Moderate Buy” outlook with an average target price of $28.00, according to MarketBeat.
In terms of trading metrics, Zeta Global’s performance indicates stability, with its 50-day moving average at $19.23 and a 200-day moving average at $19.10. The company’s market capitalization stands at $4.04 billion, and it currently reports a debt-to-equity ratio of 0.29. Notably, Zeta Global’s P/E ratio is -139.97, with a P/E/G ratio of 1.68 and a beta of 1.26.
In insider trading news, Director Jeanine Silberblatt sold 12,990 shares at an average price of $19.34, totaling approximately $251,226, which represented an 18.34% reduction in her ownership. Following the transaction, she retains 57,850 shares valued at around $1.12 million.
Institutional investments have also shown an uptick in interest, with several firms increasing their stakes in Zeta Global. Golden State Wealth Management LLC significantly boosted its position by 2,000%, while Cornerstone Planning Group LLC increased its stake by 3,150%. Other firms such as DV Equities LLC and Binnacle Investments Inc. also made new investments in Zeta Global, underscoring growing institutional confidence in the company. Currently, institutional investors hold 87.75% of the stock.
Founded in 2007 and headquartered in New York City, Zeta Global is a prominent player in data-driven marketing technology. The firm focuses on enhancing brands’ customer acquisition, growth, and retention efforts through its integrated customer lifecycle management platform. The Zeta Marketing Platform combines identity resolution, audience insights, and real-time engagement capabilities, positioning the company for continued advancements in the digital marketing landscape.
With strong analyst ratings and growing institutional support, Zeta Global appears well-positioned for further success, contributing positively to the marketing technology sector.