Young Fijians are being encouraged to take up entrepreneurship as a way to bolster the economy and revitalize urban areas. Jitesh Patel, the President of the Suva Retailers Association, emphasizes that youth-led businesses bring fresh ideas and innovation to the marketplace, benefiting existing retailers and keeping local money circulating. According to Patel, these new ventures not only introduce appealing products and services but also encourage customers to return to the city.
In the face of challenges from online platforms, young entrepreneurs are demonstrating resilience by offering competitive pricing and creative solutions. Patel noted, “It is like a cycle. Even new businesses open, they do buy things from other retailers and wholesalers as well,” highlighting how new ventures can support the broader economic community.
Kamal Chetty, Chief Executive of Investment Fiji, aligns with this mission by actively promoting growth opportunities for Fijian businesses. Chetty pointed out that their focus is on fostering business development while also connecting entrepreneurs with the right partners and investments that resonate with Fiji’s broader goals.
The joint efforts of the Suva Retailers Association and Investment Fiji to nurture youth-led enterprises are designed to strengthen the local economy, enhance urban environments, and create sustainable opportunities for communities across Fiji. This initiative brings a positive perspective to the future of local enterprises as empowered young business leaders continue to rise.