The UB40 Featuring Ali Campbell Concert held in Nadi has been hailed as a significant success, drawing a crowd of around 8,000 music fans to Prince Charles Park on January 30. Despite facing some vendor-related challenges regarding kava and food services, the organizers view these issues as a beneficial learning experience for future events.
Moe Coffey, the event director for the Homecoming Festival, highlighted the concert’s importance in showcasing the profound love for live music within Fiji and the lasting impact that UB40’s music has had for over four decades. “The event was a powerful testament to Fiji’s deep love for live music and the enduring impact UB40’s music has had across the country for more than 40 years,” Coffey stated. He also praised the supporting acts, including Katchafire, Paradise Rootz, and Nicky & Ouvacast, who honored the memory of the late George “Fiji” Veikoso during their sets.
Coffey recognized that some vendors encountered logistical challenges, attributing it partly to last-minute ticket purchases that complicated attendance forecasts. This situation impacted vendor staffing and inventory levels. He stressed the importance of finding a balance between having enough vendors to meet demand without over-supplying, acknowledging that it is an ongoing challenge.
The organizers are fully committed to learning from this experience and are determined to adapt to improve future events, ensuring a more seamless experience for both attendees and vendors. Coffey also urged the community to continue supporting local artists, addressing some of the negative feedback that surfaced on social media following the event. This proactive approach reflects a dedication to enhancing the live music scene in Fiji and creating memorable experiences for fans in the future.