Organizers of the UB40 Featuring Ali Campbell Concert in Nadi declared the event a significant success, despite facing a few vendor-related challenges. These issues surrounding kava and food services were characterized as a valuable learning experience for future events.
On January 30, approximately 8,000 music enthusiasts gathered at Prince Charles Park, underscoring Fiji’s strong demand for live music. Moe Coffey, the event director for the Homecoming Festival, emphasized that the concert not only highlighted the lasting influence of UB40’s music but also united fans from various generations.
“The event was a powerful testament to Fiji’s deep love for live music and the enduring impact UB40’s music has had across the country for more than 40 years,” said Coffey. He commended supporting acts like Katchafire, Paradise Rootz, and Nicky & Ouvacast, who paid tribute to the late George “Fiji” Veikoso during their performances.
Addressing the logistical shortcomings experienced by some vendors, Coffey acknowledged the feedback and assured that these concerns would inform the planning for future events. He noted that last-minute ticket purchases complicated attendance forecasting, which in turn affected vendor staffing and inventory levels. “Finding the balance between having enough vendors without over-supplying is an ongoing challenge,” he remarked.
Coffey emphasized the commitment of the organizers to learn from each experience and continually adapt to improve future events. He also encouraged the community to support local artists, especially in light of some negative feedback circulating on social media. This positive outlook reflects a determination to build on lessons learned and enhance the live music experience in Fiji.