Shop N Save has officially renewed its partnership with the Fijian Drua, ensuring their collaboration extends for another three years, until 2028. This renewal underscores the supermarket chain’s dedication to investing in Fijian sports by fostering local talent and strengthening national institutions, rather than simply providing financial sponsorship. CEO Nisheel Kisun articulated this commitment by stating, “Our commitment goes beyond sponsorship; it’s about investing in national institutions, supporting local talent and ensuring that the success of Fijian sport is matched by strong corporate partnerships rooted in our shared long-term vision and values.”
A notable aspect of this renewed partnership is Shop N Save’s acquisition of the naming rights for the competition, which will continue to be known as the Shop N Save Super Rugby Pacific in Fiji. The signing ceremony took place at the Matua Room of the Grand Pacific Hotel in Suva, marking a significant milestone for both parties, who have reaped considerable benefits from this collaboration.
Kisun acknowledged the positive trajectory of the partnership since it began, underlining the Drua’s development into a formidable competitor in the Super Rugby Pacific, inspiring both young athletes and fans across Fiji. Jeff Miller, the CEO of Fijian Drua, echoed this sentiment, emphasizing how vital partnerships like that with Shop N Save are for enhancing their performance and achieving overall success. He expressed enthusiasm about the renewal, viewing it as an exciting opportunity to generate excitement as they approach the upcoming season.
Since becoming a major sponsor in 2022, with their branding prominently displayed on matchday kits, Shop N Save has taken significant measures to strengthen its partnership with the Drua, officially becoming the naming rights sponsor in 2023. The ongoing collaboration between Shop N Save and the Fijian Drua highlights a progressive approach to promoting sports development in Fiji, hinting at a promising future for both the team and its dedicated supporters.